Welcome to Course 6: How to Develop Advocacy Campaigns! This module provides a practical and engaging introduction to building impactful campaigns that support meaningful social causes. It guides you through every stage of the advocacy process—from understanding core principles to identifying issues, setting goals, mapping stakeholders, and selecting the right tools for action.
What makes this course unique is its focus on digital innovation. You will explore how traditional civic action connects with modern Web3 tools, discovering how Non-Fungible Tokens (NFTs), social media, and decentralized communities can amplify youth voices, foster radical transparency, and mobilize supporters globally.
Throughout the next 4 weeks, you will dive into real-world case studies, practice persuasive storytelling, and learn how to use digital platforms ethically and responsibly. By the end of this module, you will have the confidence and a fully formed strategy to launch creative, effective advocacy initiatives that create real social change.
📋 Quick Facts
* Estimated Effort: 3–4 hours per week over 4 weeks. * Components: Self-paced digital lessons, 2 live webinars, and small-group mentoring sessions. * Final Goal: Submit a mini advocacy campaign plan to earn your digital certificate and microcredentials.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
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