Now that you have completed our core readings, it is time to turn your abstract social ideas into concrete digital content! In this forum, you will draft your very first structural layout for a 1-Minute Cause Story video pitch or social media post. You can choose any social issue you are passionate about (e.g., environmental sustainability, youth community spaces, non-formal education accessibility, etc.). 

Copy the three-part structural template below, paste it into your forum thread, and write your script: 

Your Script Template (Fill this out):

1. The Hook (0–15 Seconds): What will be the first 3 seconds of your video or post that forces a user to stop scrolling? (Use a striking question, an intense statistic, or a close-up personal human face). 

2. The Stake (15–45 Seconds): How do you bridge this opening hook to the larger, systemic social problem? (Introduce your primary data point or official community research metric here). 

3. The Action (45–60 Seconds) - Call to Action (CTA): What specific, immediate task are you asking the viewer to complete so they can help solve this problem? (e.g., “Click the link below to sign our petition,” or “Join our volunteer team this Saturday.”) 

Peer Review Guideline

After publishing your script, read through at least one classmate's draft. Leave a constructive comment evaluating their work: 

• Would their 3-second hook realistically stop your thumb if you saw it on your personal feed? If not, how could they rephrase it to make it more emotionally or visually impactful?