Participants will identify real examples of brands, products, or NFT projects that communicate honestly and build trust, and reflect on why these approaches are effective.

Each participant must choose one brand, product, or NFT project that they believe communicates honestly and builds trust.

This can be something they:

• Personally use or follow
• Admire from online communities
• Have seen in marketing, social media, or real life

Forum Assignment

Each student must post in the forum and include:

1. Chosen Example

Name the brand, product, or NFT project.

2. Description (2–3 sentences)

Briefly explain what the project/brand does.

3. Why You Trust It (4–6 sentences)

Explain what makes the communication honest and trustworthy. Consider:

• Does it avoid exaggeration or unrealistic promises?
• Is it transparent about goals or limitations?
• Does it show real impact or actions?
• Is communication consistent over time?
• Does it feel authentic and human?

Example Post (for guidance)

Chosen Example: Patagonia

Description:
Patagonia is an outdoor clothing brand focused on environmental sustainability and responsible production.

Why I trust it:
I trust Patagonia because they are transparent about their environmental impact and openly admit where they still have challenges. They don’t use exaggerated marketing claims but instead show real actions, such as repairing clothes and encouraging less consumption. Their messaging is consistent with their long-term environmental values. They also publish reports and updates that show accountability.

 Create one post on the forum and reply one.