Lesson 6 - Defining Position, UPS, Buyer personas/target
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Branding, Content and Ethics
Section outline
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Successful projects understand who they are trying to reach and how they want to be perceived. Positioning helps define how a project stands in the market, while a Unique Selling Proposition (USP) explains why people should choose it over others.
Participants will also learn how to identify target audiences and create simple buyer personas.
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Shape the Future.
Mint the Change.
Credits
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NFT ❯