📖 Key Readings/Resources

This section has the most important materials connected to the course. 

Here you’ll find: 

• 📖 Key readings 

• 🎥 Helpful videos 

• 🔗 Useful links and tools 

Use these resources to go deeper, understand the topics better, and level up your knowledge. 

If you want to explore more — this is the place to start.   

Branding 

https://deborah.ba/color-psychology-in-marketing/

https://thewhitelabelagency.com/color-psychology-guide/

https://gd1typography.wordpress.com/wp-content/uploads/2015/09/graphicdesignthinking.pdf  

https://www.researchgate.net/publication/354848275_Color_Psychology_in_Marketing

https://www.cryptoaltruists.com/blog/infographic-social-impact-use-cases-of-nfts

https://www.wordstream.com/blog/purpose-driven-marketing

Copywriting 

https://www.admetrics.io/en/post/how-to-write-copy-that-converts 

https://editorial.mintable.com/nft-descriptions-dos-and-donts/

https://www.adobe.com/express/learn/blog/engaging-copy-based-content

https://www.sprinklr.com/blog/social-media-copywriting/

Videos

https://www.attentionagency.co.nz/blog/7-reasons-why-short-form-video

https://www.researchgate.net/publication/382232350_Short-Form_Video_Content_and_Consumer_Engagement_in_Digital_Landscapes

Ethics 

https://www.kornferry.com/insights/this-week-in-leadership/the-rise-of-purpose-driven-marketing 

https://flora.insead.edu/fichiersti_wp/inseadwp2013/2013-08.pdf  

https://www.researchgate.net/publication/366179653_Building_brand_meaning_in_social_entrepreneurship_organizations_the_social_impact_brand_model

https://newpathdigital.com/social-impact-marketing/ 

https://blog.acumenacademy.org/spotlight-social-impact-brand-through-strategic-content 

Storytelling

https://bigduck.com/insights/brandstrategyebook/ 

https://www.scribd.com/document/692263592/Brand-Storytelling-Miri-Rodriguez  

Digital marketing 

https://www.digitalmarketer.com/digital-marketing/assets/pdf/ultimate-guide-to-digital-marketing.pdf?srsltid=AfmBOopwbcjND24B2uqJYhm2uFz1HHU6DpICkDf3RWvwwRwWgc_fhHSb

https://contentburger.co/wp-content/uploads/2019/02/Content-Burger-Pulizzi-Joe-Epic-content-marketing.pdf

Marketing and new technologies/NFT

https://www.researchgate.net/publication/380051249_NFT-Based_Marketing_Campaigns

https://www.researchgate.net/publication/371462374_Marketing_and_new_technologies_The_use_of_NFT_in_promotional_activities_of_brands_-_an_overview

https://www.researchgate.net/publication/378332919_NFTs_as_a_marketing_resource_Lessons_from_the_football_industry

https://riunet.upv.es/entities/publication/7fcf8a5e-52fe-49b2-97af-ec75468ba758

https://sci-arch.org/index.php/wwbhen/article/view/234

https://www.degruyterbrill.com/document/doi/10.1515/roms-2022-0065/html