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Section outline

    • Three thinking patterns — selective, reactive and assumptive — explain why the first idea is nearly always the predictable one, and why teams defend it anyway. This page also covers Adair's argument that defining a problem well is where most creative work is won or lost, since every definition is a statement of the kind of answer you will get. 

    • Every cause has an exhausted image people's eyes travel straight past, and the way around it is to understand an issue properly before illustrating it. You will answer six questions about your issue, reframe it three different ways, and use four techniques that reliably produce ideas you could not have reached in a straight line. 

Credits …
NFT ❯
ⓘ Lab Description