Lesson 2. Use before generating any ideas — on anything, not only social issues.
| What is the real issue? Two layers under the label |
|
| What stereotypes exist? | |
| What do people misunderstand? | |
| What stories are not heard? | |
| What one emotion do I want? "Awareness" is not an emotion |
|
| What should someone DO? |
Then write it three ways:
How might we ________________________ ?
How might we ________________________ ?
How might we ________________________ ?
Four techniques when you are stuck: inversion (how would I make this worse?) · forced connection (my issue × something unrelated) · scale extremes (€50,000 / €0) · change the actor (how would a twelve-year-old do it?)