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Problem Framing Canvas

Lesson 2. Use before generating any ideas — on anything, not only social issues.

What is the real issue?
Two layers under the label
 
What stereotypes exist?  
What do people misunderstand?  
What stories are not heard?  
What one emotion do I want?
"Awareness" is not an emotion
 
What should someone DO?  

Then write it three ways:

How might we ________________________ ?
How might we ________________________ ?
How might we ________________________ ?

Four techniques when you are stuck: inversion (how would I make this worse?) · forced connection (my issue × something unrelated) · scale extremes (€50,000 / €0) · change the actor (how would a twelve-year-old do it?)

Credits …
NFT ❯
ⓘ Lab Description