Time: about 60 minutes. Submit: online text.
Part A — Understand it first. Answer the six questions from the lesson about your issue: the real issue beneath the label; the stereotypes that exist; what people misunderstand; the stories usually not heard; the one emotion you want people to feel; the change you want to encourage.
Part B — Three framings. Write your issue as a problem statement three different ways, each moving the responsibility to a different place. Then say which framing opens the most doors, and why.
Part C — Inversion sprint. Run the full exercise. Submit the list of fifteen ways to make people care less, and the inverted list beside it.
Part D — Three candidates. Mark the three inverted items that are genuinely doable by someone in your position and are not already being done everywhere. For each, write one sentence on what specifically would change if it worked.
Finally, take one candidate and apply a technique you did not use — forced connection, scale extremes or changed actor. Two lines is enough.