📢 Activity 2: Social Impact Campaign Design [cite: 55]
The Mission: Create a simple, foundational digital campaign to mobilize supporters for a cause you care about.
Instructions: Deliver the following four elements for your campaign
- The Cause: Clearly define the social issue you are tackling.
- The Slogan: Write a catchy, memorable call-to-action.
- The Visual: Use a tool like Canva to design one high-quality graphic for the campaign.
- The Platforms: Identify exactly which digital platforms are best suited to promote this specific message.
👉 Click here to see a completed example
- The Cause: Launching an Erasmus+ youth exchange program called "AIpreneur" to teach digital business skills and artificial intelligence literacy to teenagers across the Western Balkans.
- The Slogan: "Don't just use the future. Build it. Join the AIpreneur exchange."
- The Visual: A Canva graphic featuring a diverse group of teenagers collaborating on laptops in a coworking space, with bright glowing digital icons (like gears, lightbulbs, and AI nodes) floating above them, overlayed with the campaign slogan and a QR code to apply.
- The Platforms:
- TikTok & Instagram Reels: For short-form video outreach to grab the attention of the youth demographic.
- LinkedIn: To connect with partner NGOs, schools, and potential tech mentors.
- WhatsApp Business API: For answering direct applicant questions quickly via a custom bot.