SEO and Analytics
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Glossary
📚 Glossary: The Analytics Dictionary
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Guide & Glossary: The Analytics Dictionary
Whenever you get confused by an analytics dashboard or marketing jargon, refer back to this simple dictionary.
If you learn something new about the topic, feel free to add it and share it with others in this glossary!
Browse the glossary using this index
Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL
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ROI (Return on Investment)The measure of what you got back compared to what you put in. If you spend $50 on Meta Ads and raise $200 in donations, you have a positive ROI. | |
Retention RateThe percentage of a video that a viewer actually watched before scrolling away. Essential for mastering TikTok and Reels. | |
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