Whenever you get confused by an analytics dashboard or marketing jargon, refer back to this simple dictionary.Β Β
If you learn something new about the topic, feel free to add it and share it with others in this glossary!Β
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A/B TestingComparing two versions of a webpage, email, or social media post (Version A and Version B) to see which one performs better.Β | |
AlgorithmThe invisible computer rules that decide which posts are shown to which users, usually prioritizing content that keeps people on the app longer.Β | |
Analytics/InsightsThe raw data and statistics showing how your content is performing.Β | |