Let's practice writing the most critical part of your email strategy: the subject line. If your subject line fails, your email fails.
Task 1: The Inbox Audit
Open your personal email inbox right now (check your "Promotions" or "Primary" tab). Scroll through your recent promotional or newsletter emails.
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Find the 3 BEST subject lines that naturally sparked your curiosity and made you want to click.
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Find the 3 WORST subject lines (the ones that looked boring, overly corporate, or suspiciously spammy).
Task 2: Your Custom Welcome Hook
Think about the Lead Magnet you want to offer for your social impact project (e.g., a whitelist spot, a digital guide, an impact report). Write the perfect Subject Line for the very first "Welcome Email" your subscribers will receive.
Share and Review
Head over to the Forum and find the "Subject Line" thread to post your results:
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Paste your 3 Best & 3 Worst subject lines from Task 1.
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Share your custom Welcome Email Subject Line from Task 2.
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Read one other student's custom subject line and reply, telling them honestly if it would make you open the email!
