In this practical assignment, you will step into the shoes of a Digital Advocacy Project Coordinator. Your goal is to move beyond one-dimensional campaigning by designing a Multi-Channel Blueprint that structurally combines traditional institutional anchors with digital Web3 accelerators. 

You will analyze a specific, creative scenario—The Canopy Passport Initiative—and make strategic decisions regarding tool selection, marketplace alignment, and campaign sequencing. This exercise translates the theoretical models from your reading and slide deck into an actionable, real-world framework. 

Evaluation Criteria  

Your blueprint will be assessed on: 

• Strategic Alignment (40%): Does your execution strategy properly reflect the architectural differences between a curated marketplace (Foundation) and a retail aggregator (OpenSea)? 

• Multi-Channel Synergy (30%): Are your digital Web3 strategies logically connected to your traditional institutional pushes (letters, press releases)? 

• Timeline Logic (30%): Are your custom timeline actions realistic, properly sequenced, and focused on solving a structural root cause rather than just generating temporary hype?