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Section outline

    • Every serious definition of creativity contains two words — new and useful — and valuing is a distinct mental operation that most people perform at the wrong moment. This page introduces the split between impact and feasibility, a distinction that clarifies why some good ideas never ship and others ship and change nothing. 

    • Utility is what something does beyond existing, and for a social cause the question is not "would this help us sell" but "would this move the cause forward". You will generate fifteen utility ideas, score them on three axes, and do the arithmetic that shows why most public promises quietly fail.

Credits …
NFT ❯
ⓘ Lab Description