In the last decade, communication has changed consistently and deeply, due to disruption of digital technologies but also due to overall modernisation of society. In an era where communication is everywhere, everytime and through a variety of channels, the real problem to reach the target is to find the "right way of communicating", avoiding that our messages got lost in the ocean of communication's redundance.  

COMMUNICATION IS EVERYWEHERE: Read the article before proceeding with the session!

One very intersting and enaging approach to Communication is "Storytelling", that means sharing a narrative by speaking, either by retelling an existing story or creating an original one. It includes describing characters, events, and sequences using clear details. Through storytelling it is possible to practice organizing  thoughts and expressing ideas through both familiar tales or new stories from your imagination. Storytelling is a deliberate method that combines narrative elements, communication goals, and sensitivity to the audience, transforming complex information into accessible and memorable stories. 

To understand the power of Storytelling, read the article at the link below: 

WHAY STORYTELLING IS SO ENGAGING

In short, storytelling works because narratives engage perople, make feel them more close to what is the objective of the narration; narrative are evocative and can have the power to make people remember or make associations.  

Storytelling is used in various contexts to communicate effectively and persuade an audience. Here are some situations in which storytelling is effective: 

Marketing: To build brand awareness and convey clear, memorable messages. 

Presentations: To make information more accessible and engaging. 

Entertainment: To transform complex content into accessible, meaningful stories. 

Teaching: To facilitate learning through stories that stimulate curiosity and empathy.
Interpersonal relationships: To build connections and convey meaning through personal and collective stories. 

Sorytelling is an effective approach for communication when we want to generate an impact in our audience, for example to promote an initiative, to present our projects, or to sensitize people towards a social problem.... 

To close the session and reflect on how storytelling can be used to generate social impact, have a look at the TED Talk here: