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The Story Chain

Lesson 4. Works for a collection, a campaign, a funding application or a presentation. Each link must follow from the one above. 

CAUSE
What do I stand for?
 
MESSAGE
The one idea to land
 
EMOTION
One feeling
 
CREATIVE CONCEPT
The device or metaphor
 
THE WORK
What makes the pieces one family, and what the variation means
 
ACTION
What should the audience do?
 

Test: if someone studied the work with no text at all, what would they learn?

Credits …
NFT ❯
ⓘ Lab Description