Let's practice planning the foundation of your very first targeted digital campaign. 

Create a post answering the following three questions for your specific social impact project: 

1. The Goal: What is the primary objective of your ad? (Choose one: Awareness, Clicks/Traffic, or Engagement). 

2. The Audience: Will you target a Cold Audience (new people based on interests like "ecology" or "youth work") or a Warm Audience (people who already engaged with your Instagram page)? Briefly describe them. 

3. The Hook (AIDMA/DIBABA): Write the first 1-2 sentences of your ad text. Focus on grabbing Attention or Defining the problem without sounding like a traditional salesperson.  

Peer Review: Once you post your draft, read at least one other student's idea. Reply to them and let them know if their "Hook" caught your attention, or suggest a small tweak to make it even more compelling!