📖 Key Readings/Resources

This section has the most important materials connected to the course. 

Here you’ll find: 

• 📖 Key readings 

• 🎥 Helpful videos 

• 🔗 Useful links and tools 

Use these resources to go deeper, understand the topics better, and level up your knowledge. 

If you want to explore more — this is the place to start.   

Analytics & Data Work (Listening to Human Behavior)

Advertising Platforms & Official Training (Digital Ads)

1. Meta Platforms, Inc. Meta Blueprint: Free online training. Accessed May 25, 2026. https://www.facebook.com/business/learn
2. Google Skillshop. Accessed May 25, 2026. https://skillshop.exceedlms.com/
3. HubSpot, Inc. HubSpot Academy. Accessed May 25, 2026. https://academy.hubspot.com/

Reference Banks & Inspiration (For Creatives and Reports)

1. Meta Platforms, Inc. Ad Library. Accessed May 25, 2026. https://www.facebook.com/ads/library/
2. TikTok. Top Ads. TikTok Creative Center. Accessed May 25, 2026. https://ads.tiktok.com/business/creativecenter/inspiration/topads/
3. Clio Network. Ads of the World. Accessed May 25, 2026. https://www.adsoftheworld.com/
   
4. Behance. Search projects: Annual report NGO. Behance. Accessed May 25, 2026. https://www.behance.net/search/projects?search=annual+report+ngo

Tools for Visualizing Impact (Impact Translators)

1. Canva. Free design tool: Presentations, video, social media. Accessed May 25, 2026. https://www.canva.com/
2. Flourish: Data visualization & storytelling. Accessed May 25, 2026. https://flourish.studio/
3. Prezi Inc. Infogram: Create infographics, reports and maps. Infogram. Accessed May 25, 2026. https://infogram.com/

Must-Read Literature & Articles

1. Doerr J. Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs. Portfolio/Penguin; 2018.
2. Stanford University. Stanford Social Innovation Review. SSIR. Accessed May 25, 2026. https://ssir.org/