Theory needs practice! Choose ONE of the options below, share your work in the Course Forum, and complete the peer review. 

Option A: The "Carousel Hook" Mockup (Visual Focus) Draft the first slide (The Hook) of an impact carousel (using Canva or just a sketch) celebrating a recent project milestone. 

• Must include: An emotive headline using "You" or "Your", ONE Hero Metric (massive & high-contrast), and a Relatable Benchmark (e.g., "1,000 kg — that's the weight of a small car!"). 

Option B: The "Agency Narrative" Script (Storytelling Focus) Write a short, 4-line script for a 30-second impact video (TikTok/Reels). 

• Must include:
  1. The Hook (a bold question/statement).
  2. The Input (transparently state the resources you provided).
  3. The Timeline/Agency (show what the recipient achieved with it over time).
  4. The CTA (a frictionless next step). 

Review two classmates' submissions in the forum and provide constructive feedback: 

• For Option A: Apply the 5-Second Rule. Did the "Hero Metric" instantly catch your eye, or was it cluttered? Suggest one specific design change. 

• For Option B: Apply the Savior vs. Agency Test. Did the script empower the recipient, or did the organization sound like a "savior"? Suggest one way to make it feel more authentic.